Romel Prashad
Romel PrashadState College, PA · remote across the US

Marketing data & automation

Marketing runs on data.
I build the engine_

CDPs, data pipelines, Salesforce Marketing Cloud and Data Cloud, and the reporting executives trust. Proven at enterprise scale with Accenture and SiriusXM, and built hands-on, end to end.

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the marketing data universe

13+years in marketing data
200+marketing data pipelines run
1,800legacy reports retired
20+person onshore/offshore teams led
Salesforce Marketing Cloud✳Salesforce Data Cloud✳Databricks✳BigQuery✳Snowflake✳Airflow✳Python✳ActionIQ✳Tealium✳Adobe Experience Cloud✳HubSpot✳GA4✳Tableau✳ ✳✳✳✳✳✳✳✳✳✳✳✳✳

What I build · tap a stage

From scattered data to campaigns that run themselves.

Proof

Selected work

Proof, not promises.

SiriusXM · Post-merger data platform

2,000 → 200

One trusted set of numbers after a merger

Interviewed executives, team leads and analysts, retired unused and duplicate reports, and moved Teradata and SQL Server onto one Databricks platform with standard revenue, subscriber and marketing KPIs.

Accenture · Large US insurer

+15%

Quote-flow completion

Led a 20+ person onshore/offshore team rebuilding web and app tracking through Tealium, with Adobe and Google Analytics, then turned behavior data into site fixes.

Pandora · Subscription marketing

+30%

Attribution accuracy

200+ Airflow and Python pipelines on BigQuery feeding attribution, marketing mix modeling and propensity targeting for subscribers and prospects.

Accenture & SiriusXM · Enterprise CDPs

6

CDP and CRM platforms delivered

Salesforce Marketing Cloud and Data Cloud, ActionIQ, Tealium AudienceStream, Adobe Real-Time CDP and Reltio: use cases, identity, audiences, journeys and activation.

Publishers Clearing House · Product analytics

+40%

Ad revenue from predictive segmentation

Built the Tealium, GTM and Google Analytics foundation across web and mobile, then the models and reporting that cut acquisition cost 20%.

Built hands-on

I don't just draw the diagram. I ship it.

Restaurants · live, taking paid orders

MenuOpt: ordering, marketing and an AI assistant

Online ordering, email and SMS, one-tap promotions to Google, Facebook and Instagram, and checkout-funnel analytics, wired into the restaurant's POS.

Square · Google Business · Meta · Firebase · native app

Contractors · live with real clients

Fillay: marketing and operations on autopilot

AI estimates from photos and voice notes, a lead pipeline, automated follow-ups, and outbound prospecting that finds, scores and contacts businesses, with data-quality checks built in.

Google Places API · OpenAI · email automation · Google Ads

LaserBI: natural-language analytics, patent pending GuyanaX: community platform

The path

Thirteen years between marketing and data.

  1. 2012

    Publishers Clearing HouseMarketing & product analytics lead

  2. 2017

    AccentureSenior Manager, CDP & analytics programs

  3. 2021

    SiriusXM & PandoraDirector, marketing data engineering & reporting

  4. 2025 → now

    Principal ConsultantMarketing technology & data, through Prashad Media LLC

Work with me

Two ways to bring me in.

Lead your MarTech & data team

Open to remote full-time and contract leadership roles in marketing data, MarTech and analytics.

CDP & CRM implementation

Salesforce Marketing Cloud and Data Cloud, HubSpot and other CDPs: data models, identity, audiences and journeys.

Marketing data engineering

Pipelines, warehouse models and metric definitions so reporting is fast and everyone uses the same numbers.

Measurement & automation

Privacy-safe tracking, attribution, dashboards and automated follow-up, for brands and for agencies that need a data partner.

Notes

Field notes from marketing data.

Data slowing your
marketing down? Let's fix it.

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Based in State College, Pennsylvania, working remotely across the US. Project work runs through Prashad Media LLC.